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Marketing Strategy


Branding vs. Marketing: What’s the Difference — and Why Branding Matters More Than You Think
If you’ve ever used the words branding and marketing interchangeably, you’re not alone. Many business owners do, and while the two are closely connected, they’re not the same thing. Understanding the difference is crucial if you want to build a business that lasts.
At Newsboy Marketing, we work with local businesses across Austin, Kyle, and Buda who are great at what they do, but often unsure where to start when it comes to growth. One of the first conversations we have? Bra
Lacey McDaniel


Fueling Local Growth: How Newsboy Marketing Helps Austin, Kyle & Buda Businesses Thrive
Running a business in Central Texas is no small feat. Between the fast pace of Austin’s startup scene, Kyle’s steady suburban growth, and Buda’s hometown charm, standing out takes more than just a good idea; it takes strategy, creativity, and a partner who knows the lay of the land.
Lacey McDaniel


How Businesses Can Leverage AI to Boost Efficiency and Revenue
Artificial Intelligence (AI) is no longer a buzzword—it’s a powerful business tool. From streamlining operations to increasing customer engagement, AI is helping companies of all sizes work smarter, faster, and more profitably.
At Newsboy Marketing, we see firsthand how businesses are using AI to revolutionize their day-to-day.
Lacey McDaniel


Why Community Involvement Is Vital for Your Business
Building a successful business isn’t just about profit margins and product offerings—it’s about connection. Now more than ever, customers are paying attention to the values behind the brands they support. And one of the most powerful ways to show what your business stands for is community involvement.
Lacey McDaniel
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