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Branding vs. Marketing: What’s the Difference — and Why Branding Matters More Than You Think
If you’ve ever used the words branding and marketing interchangeably, you’re not alone. Many business owners do, and while the two are closely connected, they’re not the same thing. Understanding the difference is crucial if you want to build a business that lasts.
At Newsboy Marketing, we work with local businesses across Austin, Kyle, and Buda who are great at what they do, but often unsure where to start when it comes to growth. One of the first conversations we have? Bra
Lacey McDaniel


Why Community Involvement Is Vital for Your Business
Building a successful business isn’t just about profit margins and product offerings—it’s about connection. Now more than ever, customers are paying attention to the values behind the brands they support. And one of the most powerful ways to show what your business stands for is community involvement.
Lacey McDaniel


Why Hiring a Fractional Creative Director Might Be the Smartest Move You Make This Year
In today’s fast-moving, content-heavy world, great creative isn’t just nice to have—it’s essential. But for many growing brands, hiring a full-time Creative Director can feel out of reach. That’s where a Fractional Creative Director comes in: a flexible, senior-level solution for brands that need high-impact creative leadership without the overhead of a full-time exec.
Here’s why more businesses—especially startups, scaling companies, and lean marketing teams—are turning to
Lacey McDaniel


Building a Strong and Memorable Identity With Branding
Whether you’re launching a new business or looking to refresh your brand, professional branding services can help create a compelling and co
Lacey McDaniel
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