As a content manager who’s worked with countless small businesses and home service companies, HVAC companies, electricians, plumbers, and other home service pros, I know just how time-strapped these teams can be. Between managing crews, juggling appointments, and keeping up with customer service demands, marketing and communication often get put on the back burner. That’s where ChatGPT can be a game-changer.

For home service companies—whether you specialize in HVAC, plumbing, landscaping, electrical, or cleaning—the lifeblood of your business is a steady stream of qualified leads. But not all leads are created equal. The goal isn't just more leads—it's better ones. That means finding potential customers who actually need your service, are ready to take action, and are in your service area.